{"product_id":"calibrite-colorchecker-white-balance","title":"Calibrite ColorChecker White Balance Target","description":"\u003ch3\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Calibrite ColorChecker White Balance target is a reliable reference tool designed to deliver accurate, neutral white balance from capture through to post-production. Suitable for both photography and video, it enables precise in-camera custom white balance under any lighting condition.\u003c\/p\u003e\n\u003cp\u003eAlthough it appears light grey, the target is engineered to be spectrally neutral, providing a more accurate result than pure white surfaces. This ensures consistent colour reproduction and reduces the risk of unwanted colour casts across your images or footage.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWho this is for\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePhotographers shooting in mixed or changing light\u003c\/li\u003e\n\u003cli\u003eFilmmakers needing consistent colour across scenes\u003c\/li\u003e\n\u003cli\u003eStudio shooters aiming for repeatable results\u003c\/li\u003e\n\u003cli\u003eAnyone looking to streamline colour correction in post\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAt a glance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSpectrally neutral target for accurate white balance\u003c\/li\u003e\n\u003cli\u003eDesigned for photo and video workflows\u003c\/li\u003e\n\u003cli\u003eHelps eliminate colour casts at capture stage\u003c\/li\u003e\n\u003cli\u003eImproves on-camera preview and histogram reliability\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReduces time spent correcting colour in post-production\u003c\/li\u003e\n\u003cli\u003eFull-size target for easy use on set\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe target is used to create a custom white balance setting in your camera. By photographing or referencing the target under your current lighting conditions, the camera adjusts its colour interpretation to match the scene accurately.\u003c\/p\u003e\n\u003cp\u003eBecause the surface is scientifically engineered to be neutral across the light spectrum, it avoids the inconsistencies found in everyday objects like paper or fabric. This means your camera records colours as they truly appear, regardless of whether you're shooting under daylight, tungsten, or fluorescent lighting.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy choose this product\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlike improvised white balance methods, this target delivers consistent and repeatable results. It removes guesswork from colour accuracy, ensuring that what you capture closely matches real-life tones.\u003c\/p\u003e\n\u003cp\u003eBy setting a correct white balance at the start, you minimise corrective work later. This is particularly valuable for high-volume shoots, video production, or any workflow where colour consistency matters.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIdeal uses\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eStudio photography with controlled lighting\u003cbr\u003eLocation shoots with changing light conditions\u003cbr\u003eVideo production requiring consistent colour across clips\u003cbr\u003eProduct photography where accurate colour is critical\u003cbr\u003eEvent and wedding photography with mixed lighting\u003c\/p\u003e","brand":"Calibrite","offers":[{"title":"Default Title","offer_id":57811434766723,"sku":"CAL-CCWB","price":74.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/6943\/8707\/files\/CAL-CCWB-CALIBRITE-COLOURCHECKER-WHITE-BALANCE-01.jpg?v=1776431567","url":"https:\/\/www.essentialphoto.co.uk\/products\/calibrite-colorchecker-white-balance","provider":"EssentialPhoto \u0026 Video","version":"1.0","type":"link"}